Marketing Intelligence
Beyond data collection, with analysis and prediction
we elevate the quality of marketing decisions
Research Areas
Core research areas powering the scout.how platform
Keyword Ranking Analysis
Analyze keyword ranking fluctuation patterns across portals and shopping malls, identifying ranking change factors.
- - Portal-specific ranking algorithm differences
- - Time-based ranking patterns
- - Keyword competition intensity
- - Long-tail keyword discovery
Sales Index Prediction
Research predictive models based on historical sales index trend data.
- - Time series analysis (ARIMA, Prophet)
- - Seasonal sales pattern detection
- - New product initial sales prediction
- - External event impact analysis
Competitor Price Analysis
Detect competitor price change patterns and derive optimal pricing strategies.
- - Price change anomaly detection
- - Promotion/discount pattern analysis
- - Category price distribution
- - Price elasticity estimation
Cross-Channel Data Integration
Integrate data from Naver, Google, Coupang and other channels to build a holistic market view.
- - Cross-channel product matching
- - Unified sales index calculation
- - Per-channel performance comparison
- - Omnichannel trend detection
Review & Reputation Analysis
Extract product improvement insights through sentiment analysis and topic extraction from customer reviews.
- - Sentiment analysis (positive/negative/neutral)
- - Review topic clustering
- - Rating-sales correlation
- - Fake review detection
AI-Powered Crawling Optimization
Research intelligent crawlers that auto-adapt to site structure changes and maximize crawling efficiency.
- - Auto selector recovery
- - Crawling schedule optimization
- - Anti-blocking strategies
- - Data quality auto-validation
Research → Technology → Product
Labs Research
Analysis algorithms, prediction models, data quality research
Technology
Playwright crawling, FastAPI, scheduling infrastructure
Solutions Product
scout.how multi-tenant SaaS platform
Experience our research firsthand
Labs research is implemented in the scout.how platform